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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Published: 2022-12-27
DOI: https://doi.org/10.56294/mr202219

The generation of transmedia content from the analysis of the image in tourism, an approach to the publication in social networks

By
Sandra Milena Sánchez Castellanos ,
Sandra Milena Sánchez Castellanos

Corporación Unificada Nacional de Educación Superior - CUN, Florencia, Colombia

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Leydy Lorena Saiz Aldana ,
Leydy Lorena Saiz Aldana

Corporación Unificada Nacional de Educación Superior - CUN, Florencia, Colombia

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Abstract

The aim of this article is to make the different components of the tourism product visible through a promotional strategy that reflects the different factors of the image and brings a possible consumer closer to a first impression of the destination. Therefore, by using the social network Instagram and generating transmedia content, the aim is not only to promote tourism but also to address elements that arise from tourism research, using social networks as a socializing mechanism for the activity. The publications and structural elements that are considered when making a specific tourist destination visible are presented. This article is the result of joint work between the Tourism Experiences Classroom and the TurísticaMente Seedbed.

Keywords:

Transmedia content,
Tourist destinations,
Image in tourism,
Instagram,
Tourist product,
Social network,
Tourism,

How to Cite

1.
Sánchez Castellanos SM, Saiz Aldana LL. The generation of transmedia content from the analysis of the image in tourism, an approach to the publication in social networks. Metaverse Basic and Applied Research [Internet]. 2022 Dec. 27 [cited 2024 Jul. 6];1:19. Available from: https://mr.saludcyt.ar/index.php/mr/article/view/19

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 1 (2022)
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